The mission of Rotary International is to assist and guide Rotarians and Rotary Clubs to accomplish the Object of Rotary to ensure Rotary's continuing relevance and to help build a better world, emphasizing service activities by individuals and groups that enhance the quality of life and human dignity, encouraging high ethical standards, and creating greater understanding among all people to advance the search for peace in the world.

Object Statement 

The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster: 

• The development of acquaintance as an opportunity for service; 
• High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying of each Rotarian's occupation as an opportunity to serve society; 
• The application of the ideal of service in each Rotarian's personal, business, and community life; 
• The advancement of international understanding, goodwill and peace through a world fellowship of business and professional persons united in the ideal of service.